Jimmy Grow - The Consultant

Jimmy Grow, which is my alter ego on Twitter and other socials, is also the brand behind my consultancy business. Although I have been working in the tech industry for 10+ years and specialising in Product for at least 5 of those, I didn’t decide to become a purist product consultant until the backend of 2022.

Up to that point, I had been focussing my time and energy on my dev business, Devwiz (also with the Wizard theme 🧙‍♂️). We originally started building mobile and web apps for our clients over 7 years ago and decided to jump into providing blockchain services a little over 2 years ago.

Throughout that time, I have worked with 100s of clients, applying my product expertise to helping them launch and scale.

However, over the past year in particular, I realised that, while my love is in Product, specifically Product-Led Growth, working with clients who have come to Devwiz for software development as their priority meant that I was spending a significant amount of time on other aspects, from UI design and project management to general company admin.

While Devwiz will continue to operate, I am stepping away to concentrate on clients that want unfettered product advice and help scaling.

More than anything I want to be able to give my advice without it being linked to our software development services so that my Jimmy Grow clients know that any proposals come from a desire to obtain product growth, rather than upselling development services.

1. Why am I building my brand around this Seal?

For the last 7 years, I’ve built brands around the “magic” of technology. As I mentioned, I am a co-founder of Devwiz (Developer < > Wizards), which was always about “bringing tech ideas to life”. I am a true believer in the power of tech and where it will take us throughout my lifetime and beyond. From emerging Web3 solutions to the power of AI, we are truly in an age of innovation.

More recently I have been positioning myself as a “Product Wizard” hear to add magic to all the products I have a hand in, creating an amazing user experience and helping companies scale exponentially.

At the same time, I started to build my personal brand, I decided that I needed to significantly up my Twitter game. At that point (end of 2022) I had circa 200 followers and really only re-tweeted, rarely adding any value to my followers. I realised that if I wanted to add real value to the Web3 products I was working with, I had to come with a following and brand that was synonymous with growth.

I wanted to find a community that aligned with my ideals so I short-listed a few great projects, including The Plague, A Kid Called Beast and of course Sappy Seals. In the end it was this specific NFT that got my “Seal of Approval”.

2. The man behind the Seal

I am one of those weird people where hobbies and work seem to overlap. I have become completely obsessed (healthily) with Web3 and the amazing communities it has created. Most of my spare time goes into researching the newest Web3 innovations and generally networking on Spaces or Discord.

Beyond that, I am a lover of sport and the outdoors. Snowboarding is up there as one of my favourite things to do. I have played for Rugby teams, both here in Australia and back home in the UK. I also love to watch football with Arsenal being my team!

When I’m not being a dad, something I love more than anything in this world, I tend to either be cooking, eating or watching Anime.

But back to business, I have been an entrepreneur and business owner for over ten years. I’ve been an advisor on many projects and have jumped into multiple startups with partners, some of which have been successful and others that have definitely not.

I’ve been through the typical ups and downs but have loved every minute. Creating partners that became friends and learning about Web3 has been one of the greatest highlights of my life.

But at 35 with a family in tow, my goal for 2023 is to achieve focus and the success that comes from putting all your energy into one thing, which of course from a career standpoint is Web3 Product Led Growth.

3. My Product Experience

My expertise in Product-Led Growth (PLG) goes beyond just theory - I have a proven track record of delivering results. I have helped businesses of all sizes and stages, from early-stage startups to established businesses, to achieve product-market fit and scale their businesses quickly and efficiently. My clients have seen tangible results, including increased user engagement, higher conversion rates, and exponential revenue growth.

As a PLG consultant, I bring both the strategic vision and the tactical expertise to help businesses unlock the full potential of their product-led growth strategies.

If you’re interested in hearing more about what I do and seeing whether we can work together to achieve product growth, you can always book a call with me by clicking this link.

What can you expect from the Grow with Jimmy Email Subscription?

My loyal followers will be able to learn everything they need to know about leveraging PLG to help launch and scale their products. I will be sharing insights, strategies, and tips on how to make your product sell itself through effective product design and customer-centric marketing.

As the Web3 space continues to evolve and grow, I'll be sharing news and information about key innovations, interesting projects and how they all relate to product growth.

You can also expect to hear about my "Product Growth Spotlight” segments where I'll be interviewing successful entrepreneurs and product managers about their experiences and insights on product growth.

In addition to PLG, I will also be sharing social media and personal brand growth hacks that will help you build a strong online presence and attract more followers.

And finally, I'll be sharing general entrepreneurial inspiration to help you stay motivated and inspired on your own journey.

So if you're looking for actionable insights and inspiration to help you grow your product and business, be sure to subscribe and connect with me on Twitter & LinkedIn.

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